Not only did Joe believe in "pouring back the profits" but he also believed strongly in advertising and promotion. In 1949, Joe, originated golf on TV with "Pars, Birdies, and Eagles". This thirty minute weekly show of instruction and rules was regularly staffed by leading tour pros and amateurs and ran for fourteen years. In 1951, Golf World stated that he budgeted $15,000 for advertising and pay rolled no less than three touring pro's. In April, 1951 two of his tour pro's (Henry Ransom & E. J. Harrison) were listed on all three PGA Tour leading lists (Leading Money Winners, Vardon Trophy Leaders, and Ryder Cup Leaders), all with St. Andrews, Ill. behind their names. 1951 had a perfect finish when Joe was able to purchase Cog Hill, where his golf career had begun as a caddy. Then in the early 60's, he was one of the first people involved in televising golf matches with the TV show, "All Star Golf".

Joe Jemsek

Over the years, Joe has realized many achievements and dreams. By 1985, Joe Jemsek and his family owned or leased five different golf courses in the Chicagoland area. In 1987 & 1991 he was the Illinois PGA Golf Professional of the Year. He was cited as one of the, "100 Heroes of Golf" by Golf Magazine in 1988. 1991 saw the realization of his life long dream of hosting a PGA Tour Event. Cog Hill was named the new home of the Western Open, one of the oldest Tournaments in the country. Also in 1991, he was named "One of the Most Powerful People in Golf" by Golf Digest Magazine and he was named, national "Golf Professional of the Year" by the PGA of America.

Currently, the Jemsek's own or lease three golf courses in the Chicagoland area (St. Andrews G. & C.C., Cog Hill G. & C.C., and Pine Meadow G.C.) Cog Hill is now the home of the BMW Championship. To this day, all of Joe's courses are distinctly known for their excellence in customer service and for carrying on the Joe Jemsek philosophies of excellence in golf and banquets.